Penn Traditions
Brand
and Marketing
As Marketing and Communications Chair, my job was to recreate the organization’s brand kit with their pre-existing logo. I then used the guidelines to make creative designs for social media outlets. I also was tasked with creating a modern newsletter format to then update and send each week.
Tags: Branding, Social Media, Layout Design
Brand Development
After meeting with the organization’s staff board, we decided the new Penn Traditions needed to be professional enough to appeal to Penn students and Alumnae alike while keeping subtle notes of playfulness.
